Category Archives: Content Marketing
Ermm, isn’t social media when you do that thing online ?
Kids describe what they think social media is in a video from Lithium. Kudos to the kids involved, as sometimes having to define your career to people usually ends up with the conversation being interpreted as gibbeldygoop, or is that just me?
Copywriting, is that one word or two?
Image via Velocity Partners
I suck at copywriting. OK, maybe that’s too strong a word, I don’t suck but I do have issues. Writing extensive pieces of work was never my strong point, I can write in a ‘this-is-my-blog-yada-yada-blah-blah’ type of way, but to write copy in a particular tone of voice is where I do tend to struggle. I blame my art background, I studied subjects that only called for artistic expression not the art of written. I could argue my ideas and opinions without a glitch but when the time arose to detail it down on paper I was nowhere to be seen.
When branded content goes viral
Image Source: B2C
The Digital Glaze 