Influence: The Psychology of Persuasion

Stef:Brand

I’m not one to like reading books, but when I knew I was going on holiday I decided to buy a book that I thought I’d not only enjoy, but also learn from. So I purchased – Influence: The Psychology of Persuasion. By Robert B. Cialdini.

cialdini-influence

I have to admit the overall book was very interesting to read, but at times I did feel like I had to read it for the sake of it, not that I wanted to. I find books very hard to read as I can’t seem to connect reading for the sake of it, but often I can relate to reading books that I can pick up knowledge from.

The book has over 300 pages; however, I feel with the entire key points extracted, this could be summed down to about 50 pages. I’d still recommend this book to anyone who has an interest in…

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Tick, Tick, Tick, BOOOM!

Job vs career vs unemployment

Jobs, you can take ’em or leave ’em! Ok, well in this current economic climate (my new saying) you really can’t.

Even if you are the most qualified in a mile of CV’s there is no possibility that you’re ever going to reach the last hurdle of a 2nd interview. I should know,  I’ve had both long bouts of unemployment and internships where even after high praise for a job well done I’ve been met with the dreaded “We would love to keep you on but (insert incomprehensible business jargon)”.  After recently securing a new gig as a Social community manager (mini yaaay), the sheer weight of starting a new job, the responsibility and workload that may fall across my desk finally dawned on me.

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