Facebook Graph Search, it’s all in the title, is there a future for it?
I originally heard about the new tool from The Small Business Marketing Report, a bi-weekly podcast presented by Sean Clarke and Robert Tyson, where they discuss marketing factors which, if utiised properly, can help small businesses reach a grander audience and reap profit. This particular podcast in question was about email marketing, the introduction of HTML 5 and general all-round how to create social engagement with your brand. The subject of the Facebook graph search arose, and after taking a ganders around the site, it seems Facebook is operating the tool towards being a competitor/embodiment of four-square and Tumblr amongst other current social tools. From my understanding Facebook graph search is more for personal usage,an image search bank (similar to searching for images on Tumblr), however this is more voyeuristic – if perhaps to find out the total amount of friends who like a certain band , restaurant, product and so forth. The strategy of Facebook graph search also reminds me of the post that I wrote on NUJI.com.
“Growth hacker needed.”
“Head of Growth Hacking wanted”
“Do you have growth hacking experience?”
Now anyone who has ever bare witness to my radioactive yammering would surely have heard snippets of me stating that conducting social business is exactly like dating. I even mentioned it briefly in my previous post on CX acquisition. Depending on the crowd, I’d usually be met with bemused nodding or the ever so elegant “Mmhm mhmm there’s someone over there…that I need to err…I’m just gonna walk that way”, so imagine my joy when I saw this article by @Jeffbulas describing how conducting social business is just like dating. It’s definetly worth a read and I recommend following him on twitter as well.
So in sheer lack of being able to produce a ‘Frivolous Friday’ post which seeks to embody either a sprinkling of my silliness or just a random posting, I bring to you an interesting article that I sourced from Demos, the think-tank. The article in question is on the new political actors in Europe and how through the use of social media, an Italian blogger and comedian by the name of Beppe Grillo was able to “communicate, recruit and organise” his anti-establishment movement ‘Moviment 5 Steele’ established in Italy using Facebook. Primarily centered around the discussion of populism and our fundamentally changing channels of communication, it seeks to understand how effective social media is when employed fruitfully to the extent that virtual activity moves to real-world activism. It also makes for particularly grand reading, so go take a ganders!