Influence: The Psychology of Persuasion


I’m not one to like reading books, but when I knew I was going on holiday I decided to buy a book that I thought I’d not only enjoy, but also learn from. So I purchased – Influence: The Psychology of Persuasion. By Robert B. Cialdini.


I have to admit the overall book was very interesting to read, but at times I did feel like I had to read it for the sake of it, not that I wanted to. I find books very hard to read as I can’t seem to connect reading for the sake of it, but often I can relate to reading books that I can pick up knowledge from.

The book has over 300 pages; however, I feel with the entire key points extracted, this could be summed down to about 50 pages. I’d still recommend this book to anyone who has an interest in…

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