[Infographic] 25% of marketing budgets are spent on content marketing?

25% off marketing budgets are spent on content marketing? [Info-graphic]

Infographic via Social Media Today

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Copywriting, is that one word or two?

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Image via Velocity Partners

I suck at copywriting. OK, maybe that’s too strong a word, I don’t suck but I do have issues. Writing extensive pieces of work was never my strong point, I can write in a ‘this-is-my-blog-yada-yada-blah-blah’ type of way, but to write copy in a particular tone of voice is where I do tend to struggle. I blame my art background, I studied subjects that only called for artistic expression not the art of written. I could argue my ideas and opinions without a glitch but when the time arose to detail it down on paper I was nowhere to be seen.

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