Facebook Graph Search, it’s all in the title, is there a future for it?
I originally heard about the new tool from The Small Business Marketing Report, a bi-weekly podcast presented by Sean Clarke and Robert Tyson, where they discuss marketing factors which, if utiised properly, can help small businesses reach a grander audience and reap profit. This particular podcast in question was about email marketing, the introduction of HTML 5 and general all-round how to create social engagement with your brand. The subject of the Facebook graph search arose, and after taking a ganders around the site, it seems Facebook is operating the tool towards being a competitor/embodiment of four-square and Tumblr amongst other current social tools. From my understanding Facebook graph search is more for personal usage,an image search bank (similar to searching for images on Tumblr), however this is more voyeuristic – if perhaps to find out the total amount of friends who like a certain band , restaurant, product and so forth. The strategy of Facebook graph search also reminds me of the post that I wrote on NUJI.com.
The prospect of businesses dually using the Facebook graph search tool to target their ads to customers based on keyword searches seems a no-brainer, as discussed in an article written earlier last week by Tech Crunch . It would be interesting to see how the Facebook graph search gets developed; maybe into an app, a plug-in or just wholly incorporated into one’s Facebook page. One thing’s for sure, the on-page optimzation of Facebook would surely increase in addition to discussions of privacy. Currently only available in the US, prospective users can apply to be on the waiting list to try out the tool.
What are your thoughts on Facebook graph search? Would you use it at all or does it all just seem like another angle to the maze that is social media?